The world of digital marketing can be difficult to navigate.
Traversing online platforms can often feel like wading your way through a flea market, as individuals attempting to palm off their wares vie for your attention every chance they get. Unfortunately for some, it’s not always obvious that you’re being sucked in by the simple tricks of these online traders, which is why Industry Compete are here to help.
It’s time to go through the looking glass, as we attempt to dissect one of the most prominent sales tactics of the digital age.
Haven’t I seen that banner ad before?
While galavanting through online portals and platforms, it’s easy to get a sense of deja vu from the constant stream of similar advertisements plastered across every screen. However, while this may just seem like persistent brand promotion, the reasoning for this can be a little more “subconscious”.
A human brain is a machine designed almost exclusively for making connections between things. As can be seen with the idea of “Googling” taking over as the preferred term for utilising search engines; we tend to associate ideas and actions with the product or service we most identify with in that field. This is why persistent advertising such as banner ads and commercials can be so effective; they play off our brain’s need to make these connections.
However, depending on the quality and placement of these advertising attempts, these ideas can easily backfire. You may have noticed that there are some websites that you consider to be untrustworthy or spammy, despite the fact that you have never actually experienced them for yourself.
While this can be attributed to many factors, an important one to keep in mind for marketing agencies is the possibility that the product or service offered will be identified as “spammy ad”, as opposed to “excellent product”.
These ideas are somewhat universal, affecting us on a daily basis through TV, billboards and promotions. However, the effect is far more troublesome when added to online platforms.
Referred to as “information overload”
The idea that we are completely oversaturated with content on a daily basis is nothing new. However, as digital services become more ingrained in our daily lives, the issues associated with this condition of the modern age have become more pressing.
While this is only a small insight into the effects of advertisements in digital spaces, being aware of these advertising forms is a fantastic first step toward properly understanding their motives and meanings; an understanding that is sure to be beneficial in the long run.